If you want the closest like for like swap, Whatagraph and Reporting Ninja copy the multi client reporting model most directly. If you want to spend nothing while you decide, Looker Studio and Windsor.ai both have a real free tier, not just a trial.
If you want reporting plus AI analysis inside Claude or ChatGPT without switching tabs, 1ClickReport is the only one on this list built that way from the start.
I spent three weeks rebuilding the same set of client reports in five different tools, mostly to check which ones still made financial sense now that AgencyAnalytics has changed how it charges.
AgencyAnalytics is client reporting software built for agencies and freelancers who need to hand a branded dashboard to each client rather than build one from scratch every month. It pulls data from 85 plus marketing platforms and turns it into a report or slide deck with a login a client can check on their own.
As of this month it runs on a single plan: $20 per client per month billed annually, or $25 monthly, with no minimum client count and nothing held back for a higher tier.
Why agencies still go looking for an AgencyAnalytics competitor
The reasons agencies actually leave are mostly unrelated to the sticker price, though. On Trustpilot, AgencyAnalytics holds a 4.2 out of 5 across 23 reviews, and the lower scores follow a pattern: one recent reviewer described repeated errors inside the site auditor and slow support replies, while a long time customer in the same review set called it "an A plus platform" after three years of use.
Both can be true of the same product. Joe Kindness, AgencyAnalytics' own CEO and co founder, put the shift agencies face plainly in a recent interview: "Agencies are being asked to do a different job than they were a year ago." That shift, toward clients asking about AI search visibility and wanting faster answers than a monthly PDF allows, is the real reason most of the tools below exist.
12 AgencyAnalytics Alternatives Worth Testing
Reporting built the way AgencyAnalytics does it
Whatagraph.
Max plan, 699 euros a month billed annually; Prime plan, custom. Whatagraph suits agencies that want fully branded, multi client reports without building anything from a blank canvas.
It has repriced heavily this year: the old Start plan most 2026 guides still quote at around 229 dollars a month is gone from the official pricing page, replaced by just Max and Prime. It stopped being the budget option sometime in the last year.
DashThis.
Individual plan, 44 dollars a month for 3 dashboards and 15 sources; Business plan, 279 dollars a month for 25 dashboards and 100 sources.
DashThis charges by dashboard and data source rather than by client, useful if one client needs three separate dashboards for SEO, paid media, and social. White labeling and custom domains sit on every tier, not gated behind a higher plan.
Reporting Ninja.
Starter plan, 25 dollars a month; Medium plan, 88 dollars a month, its most popular tier. Reporting Ninja already ships an MCP connection alongside its REST API, the same idea AgencyAnalytics only added recently.
It plugs into Looker Studio and Google Sheets rather than replacing them, suiting a team with templates built there already.
Swydo.
49 dollars a month base price, covering unlimited users and 10 data sources. Swydo prices by data source rather than by client, so a freelancer with two clients on five ad accounts each pays the same as an agency with ten clients on one source each. A strong pick for paid media reporting specifically.
Lighter dashboards and KPI tracking
Databox.
Free plan available; Pro plan, 159 dollars a month with 3 sources included. Databox leans toward internal KPI tracking rather than client facing report decks, with white labeling available as an add on from Pro up.
The free plan is a genuine forever tier, capped at 3 data sources and one dashboard.
Klipfolio.
Base plan, 120 dollars a month with a 4 hour data refresh; Team plan, 310 dollars a month with a 15 minute refresh and single sign on. Klipfolio's pitch is formula level control over metrics rather than pre built templates.
Refresh speed is tied directly to plan tier, worth knowing if same day numbers matter for a client.
Built for SEO first agencies
SE Ranking.
Core plan, 129 dollars a month; Agency Pack add on, an extra 69 dollars a month for white label reporting and an AI visibility tracker. SE Ranking is a rank tracking and SEO audit platform first, with reporting bolted on as a paid add on.
The real reporting cost is Core plus Agency Pack, close to 200 dollars a month before any annual discount.
Built for AI native, MCP first workflows
1ClickReport.
Solo plan, 20 dollars a month billed annually; Team plan, 79 dollars a month, its most popular tier. 1ClickReport leads with MCP rather than treating it as an add on. Even the cheapest plan includes an unlimited AI analyst connection inside Claude, so you ask a plain English question about a client's numbers instead of opening a dashboard.
The Team plan can also create and launch Google and Meta ad campaigns directly, closer to an operations tool than a pure reporting one.
Build it yourself, on a real free tier
Looker Studio.
Free, confirmed directly through Google's own documentation, with no client or dashboard cap. You build the report yourself rather than getting one pre made.
Google does not publish a flat monthly figure for the Pro upgrade the way the other tools here do, so budget for time rather than a subscription.
Porter Metrics.
15 dollars a month for one connected account, dropping to 2 dollars per account past 200 accounts; a genuine free forever plan for up to 3 accounts.
Porter Metrics feeds Looker Studio and Google Sheets rather than hosting its own dashboard, priced per account instead of per client. Cheap for a freelancer, pricier as a full roster grows.
Windsor.ai.
Basic plan, 19 dollars a month for 3 data sources; Standard plan, 99 dollars a month, its most popular tier, for 7 sources.
Windsor.ai works the same way as Porter Metrics, piping data into dashboards you already own, with a real free tier after the trial rather than a permanent paywall.
Supermetrics.
Starter plan, 44 dollars a month billed annually for 3 data sources; Growth plan, 177 dollars a month for 6 sources with daily refresh.
Supermetrics is close to an industry default for pulling ad and analytics data into a spreadsheet or dashboard you already own, costing more than Porter Metrics or Windsor.ai at entry but with fewer surprise fees as you scale.
What agencyanalytics MCP actually lets you do
AgencyAnalytics added its own MCP server this year: a team member can open Claude, ask something like "which of my clients dropped in organic traffic last month," and get an answer pulled straight from the connected accounts instead of scanning a dashboard manually.
Reporting Ninja and 1ClickReport both support the same idea, and 1ClickReport builds its entire pricing story around it rather than treating it as an extra.
Why most 2026 roundups still quote a price agencyanalytics retired
The agencyanalytics page now reads "One plan. Every feature. Every client," and every feature that used to require the top 349 dollar tier, including custom domains and full client branding, is included at the single 20 dollar per client rate.
A five client agency that used to need the 179 dollar Agency plan now pays 100 dollars a month for the same features. A one client freelancer who used to pay 79 dollars now pays 20. A comparison anywhere else that still lists three AgencyAnalytics tiers has not been checked against the live pricing page recently.
What the AI Tracker and Rank Tracker add ons actually add to the bill
The flat rate covers reporting, but two newer features sit outside it as paid add ons: the AI Tracker, priced at 20.83 dollars a month per 250 credits billed annually, and the Rank Tracker, at 41.67 dollars a month per 500 keywords billed annually.
Running both across even a modest keyword and AI visibility list can add 60 to 100 dollars a month on top of the per client fee, easy to miss if you only look at the headline 20 dollar number.
Which of these alternatives bundle rank tracking without a separate fee
SE Ranking is the only tool here that ships rank tracking as part of its core product rather than an add on, though its reporting layer is the paid add on instead, so the trade off just moves to a different feature.
None of the pure reporting tools, including Whatagraph, DashThis, Databox, or Reporting Ninja, include keyword rank tracking at any price.
If tracking and reporting both need to sit on one bill with nothing extra, SE Ranking's combined Core plan and Agency Pack is the closest option, roughly 172 to 198 dollars a month depending on billing term.
How often each tool actually refreshes your data
Refresh speed is tied to price almost everywhere here, not to the product overall.
Klipfolio moves from a 4 hour refresh on its cheapest plan to up to the minute on its highest plan.
Databox holds a slower default refresh until the Growth plan, which adds 15 minute syncing for up to 5 sources.
Swydo and DashThis do not publish a refresh number that changes by tier, worth a direct question to support if same day numbers matter for a client.
Where AgencyAnalytics still wins
Tthis year's pricing change is a real improvement, not a marketing spin on the same numbers. Unlimited staff logins at no extra cost, one simple rate, and a mobile reporting view giving clients branded access from their phone are all included at the same 20 dollar rate no matter how many clients you run.
For an agency between 3 and 10 clients that does not need rank tracking or AI query features, it is hard to beat on price for what is included.
Picking the right alternative for how you actually work
Running client work solo with one or two accounts?
Porter Metrics or Windsor.ai cost less than one AgencyAnalytics client seat past the free tier limits.
Managing five to fifteen clients and want a direct swap?
Whatagraph and Reporting Ninja copy the branded, multi client report model most closely, though check Whatagraph's new pricing against your roster size first.
An SEO first shop that already pays for rank tracking?
SE Ranking's combined plan puts tracking and reporting on one invoice, even though the reporting half is technically an add on.
Heavy on paid media across multiple ad accounts per client?
Swydo's per source pricing tends to beat per client pricing once each client has more than one connected ad account.
Want to ask questions about client data instead of reading a dashboard?
1ClickReport is built around that from its cheapest plan up.
Comfortable building your own reports and want to spend nothing while deciding?
Looker Studio paired with Porter Metrics or Windsor.ai gets a working setup for well under 20 dollars a month.
Agencyanalytics alternatives compared
Tool | Verified starting price | Client or source limit at entry | Add on costs to know about | Best for |
|---|---|---|---|---|
Whatagraph | 699 euros a month, annual | 50 source credits minimum | None published; Prime is custom | Established agencies with a bigger reporting budget |
DashThis | 44 dollars a month | 3 dashboards, 15 sources | AI Insights PRO, 19 dollars a month | Clients that need several dashboards each |
Reporting Ninja | 20 dollars a month, annual | 10 reports, 4 users | None stated | Teams already using Looker Studio or Sheets |
Swydo | 49 dollars a month | 10 data sources, unlimited users | 3.50 dollars per source past 10 | PPC heavy client rosters |
Databox | Free | 3 sources, 1 user | White labeling from Pro up | Internal KPI tracking |
Klipfolio | 120 dollars a month | 3 dashboards, 4 hour refresh | SSO from Team plan up | Custom metric formulas |
SE Ranking | 129 dollars a month | 10 projects, 2k daily keywords | Agency Pack, 69 dollars a month | SEO first agencies |
1ClickReport | 20 dollars a month, annual | 2 accounts per connector | None on Solo plan | AI first, chat based reporting |
Looker Studio | Free | No published cap | Pro exists, price not public | Building reports yourself |
Porter Metrics | 15 dollars a month | 1 connected account | Scales down per account | Freelancers, low account count |
19 dollars a month, annual | 3 data sources | Higher tiers add sync speed | Budget conscious data piping | |
Supermetrics | 44 dollars a month, annual | 3 sources, 1 user | Growth plan for daily refresh | Standard ad data pipelines |
FAQs
Is AgencyAnalytics free?
No. There is a 14 day free trial with no card required, but no permanent free plan. After the trial it is 20 dollars per client per month billed annually or 25 dollars billed monthly.
What does AgencyAnalytics do?
It pulls data from more than 85 marketing platforms and turns it into a branded report or dashboard a client can log into on their own.
Has Whatagraph's pricing changed for 2026?
Yes. The Start and Boost plans that most articles still quote around 229 dollars a month are gone from the official pricing page. Whatagraph now runs Max at 699 euros a month billed annually and a custom Prime plan.
Does AgencyAnalytics have a mobile app?
It has a mobile reporting view rather than a separate app store download, giving clients a branded dashboard on their phone as part of the same plan, with no extra fee mentioned on the official feature page.
Can I export AgencyAnalytics data to Google Sheets?
Yes, in both directions: a report can pull Sheets data in, and a separate Google Sheets app moves AgencyAnalytics data back out. Both are included at no extra cost.
What are the best AgencyAnalytics alternatives?
For a direct feature swap, Whatagraph and Reporting Ninja are closest. For a genuine free option, Looker Studio and Windsor.ai. For AI first reporting inside Claude or ChatGPT, 1ClickReport.
Do any of these alternatives offer a real free plan, not just a trial?
Databox, Looker Studio, Windsor.ai, and Porter Metrics all have a permanent free tier with real usage limits.
AgencyAnalytics, Whatagraph, DashThis, Swydo, Klipfolio, SE Ranking, and Supermetrics all use a trial only model.
Moving off Raven Tools instead and AgencyAnalytics came up as an option? The full Raven Tools alternatives comparison covers where it fits against SEO focused tools. If a hidden contract term on WebCEO is what sent you looking instead, the WebCEO alternatives breakdown covers that pricing trap directly.
Where to start
If the flat 20 dollar rate already works for your client count and the only irritation is add on pricing or an occasional site auditor error, there is no financial reason to leave yet.
Past ten clients and feeling per client pricing add up regardless of who charges it, Reporting Ninja and Swydo are worth a real trial first, since both price by something other than a flat per client count.
If AI native reporting is the actual reason you started looking, skip the trial and go straight to 1ClickReport.