For most small businesses, replacing Constant Contact one for one, Mailchimp or Benchmark Email are the closest match. If you have a big contact list but only send once or twice a month, Brevo's send based pricing will save you money. For online stores, Klaviyo or Omnisend fit better than any general purpose tool on this list.
My Constant Contact bill grew a line item I hadn't budgeted for, two billing cycles in a row: an email send overage fee. I run newsletters for three small client sites off one Constant Contact account, and once my combined contact count crept past a tier boundary, an extra $0.002 per send charge started showing up on the invoice. That sent me digging through a dozen other tools to see which ones would actually keep my bill predictable at the list size I'm working with.
Constant Contact is a 30 year old email marketing platform built for small businesses, nonprofits, and event heavy organizations. It handles email campaigns, social posting, and SMS marketing from one dashboard, and its 97% deliverability claim (verified on its own pricing page) is one of the better numbers in the category. But the pricing structure and the automation depth are where people start looking elsewhere, and that's what this guide compares.
One name on this list already belongs to Constant Contact
Before the list: in June 2025, Constant Contact acquired Moosend from Sitecore. Moosend still runs as its own product with its own pricing page, and it still shows up in Constant Contact alternatives roundups across the web, sometimes on Moosend's own blog, without mentioning who signs the checks now. If your goal is switching away from Constant Contact as a company, not just its interface, Moosend isn't that switch. I've left it off the list below for that reason, but it's worth knowing if you've seen it recommended elsewhere.
Why people look past Constant Contact
A few patterns show up again and again in independent reviews, G2 feedback, and threads like this Quora discussion on Constant Contact alternatives:
Constant Contact has no permanent free plan. There's a 30 day free trial capped at 100 sent emails, but after that you're on a paid tier, unlike most of the tools below.
The email send allowance is tied to your contact tier, not your live contact count. Constant Contact's own knowledge base explains it this way: your monthly allowance is 10, 12, or 24 times the top of your contact pricing tier, depending on plan. Say you sit in the 1,001 to 2,500 contact tier on Standard. Your allowance is 12 × 2,500, or 30,000 sends a month, whether you actually have 1,001 contacts or 2,500. Go over that number, and it's $0.002 per additional send, so 15,000 extra sends costs $30. Constant Contact defends the system directly in that same article: "our send allowance is the most generous of any digital marketing platform."
The 12 Constant Contact Alternatives, grouped by who they fit
For small businesses and nonprofits switching straight across
1. Mailchimp Price: Essentials from $13/mo (500 contacts) | Free plan: 250 contacts, 500 sends/mo, no automation | Best for: name recognition and a huge template library
Mailchimp is the default most people think of first, and it's the closest like for like swap for a Constant Contact account. The free plan got cut again in early 2026, down to 250 contacts and 500 monthly sends with automation stripped out entirely, so treat it as a demo rather than a real starting tier. Essentials at $13/mo for 500 contacts includes scheduling and A/B subject line testing, and Standard at $20/mo adds multistep automation. If you're deciding between the two, read our Mailchimp alternatives guide for the deeper contact tier math.
2. Benchmark Email Price: Pro from $19/mo (1,000 contacts) | Free plan: 500 contacts, 2,500 sends/mo | Best for: nonprofits and simple newsletter sending
Benchmark Email's free tier is more generous than Mailchimp's on both contacts and sends, and the paid Pro plan keeps the same drag and drop editor without a steep learning curve. It doesn't have Constant Contact's event ticketing tools, so if you sell tickets through your email platform, this isn't a direct swap. For newsletter only sending, it is.
3. AWeber Price: Lite from around $12.50/mo (500 subscribers) | Free plan: 500 subscribers, 3,000 sends/mo, no expiration | Best for: beginners who want a free tier that never expires
AWeber's free plan doesn't time out the way most trials do. You keep it as long as you're under 500 subscribers, with full access to automations, landing pages, and sign up forms. AWeber raised prices 50 to 150% in a 2024 restructuring, so check current numbers on its pricing page before committing, but the free tier itself hasn't changed.
For big lists you only email occasionally
4. Brevo Price: Business from $18/mo (5,000 emails) | Free plan: 300 emails/day, unlimited contacts | Best for: large contact lists with low sending frequency
Brevo prices by emails sent, not contacts stored, which flips the math completely if you have a large list you rarely mail. Store 50,000 contacts and send them a monthly newsletter, and you're paying for 50,000 sends, not 50,000 stored contacts the way Constant Contact bills you. The free plan alone covers roughly 9,000 emails a month with unlimited contact storage. Professional jumps to $499/mo once you outgrow Business, confirmed on Brevo's own pricing help article. Watch for the SAML SSO add on, which runs separately from the base plan. See our full Brevo alternatives breakdown if the send based model doesn't fit your sending pattern.
5. SendPulse Price: Standard from around $8/mo | Free plan: 500 subscribers, 15,000 emails/mo | Best for: multichannel senders who also want SMS and chatbots
SendPulse bundles email with SMS, web push, and chatbot tools in one dashboard, and its free plan's send allowance is unusually high relative to its subscriber cap. It's a smaller company than Brevo or Mailchimp, so support responsiveness varies more by account tier.
For automation and CRM depth
6. ActiveCampaign Price: Starter from $15/mo (1,000 contacts, billed annually) | Free plan: none, 14 day trial | Best for: multi step automation and sales pipelines
ActiveCampaign is the automation upgrade most Constant Contact users are actually looking for when they say the built in automation feels basic. Starter gets you core email marketing automation with conditional branching; Plus at $49/mo adds CRM and lead scoring. There's no free plan, only a 14 day trial, and the jump from Starter to Plus is steep if you need landing pages or advanced segmentation early. Read our ActiveCampaign alternatives guide if the pricing curve doesn't work for your list size.
7. HubSpot Price: Marketing Hub Starter from $15/mo (1,000 marketing contacts) | Free plan: yes, full CRM and basic email | Best for: teams that want marketing tied to a CRM and sales pipeline from day one
HubSpot's free plan includes a genuine CRM alongside basic email sending, forms, and live chat, which none of Constant Contact's tiers match. The catch shows up once you outgrow Starter: Professional runs $890/mo plus a one time onboarding fee that usually lands between $3,000 and $7,000. For a solo operator or small team, that gap is enormous, so HubSpot fits best when marketing and sales already need to share the same contact records.
For ecommerce brands
8. Klaviyo Price: Email plan from $20/mo (251-500 active profiles) | Free plan: 250 active profiles, 500 sends/mo | Best for: Shopify and ecommerce native automation
Klaviyo bills by active profiles, meaning any contact it can still reach, and its send allowance scales at roughly 10 times your profile count so volume rarely becomes the limiting factor. What does become the limiting factor is list hygiene: since a February 2025 billing change, unengaged but reachable profiles count toward your tier even if you never email them. For a store with real purchase and browse behavior data to automate against, it's worth the premium over general tools. Our Klaviyo alternatives guide covers the profile tier math in more depth.
9. Omnisend Price: Standard from around $16/mo (500 contacts, 6,000 emails) | Free plan: 250 contacts, 500 emails/mo | Best for: ecommerce automation at a lower price than Klaviyo
Omnisend covers abandoned cart, post purchase, and browse abandonment flows with the same kind of ecommerce native segmentation Klaviyo offers, usually at a lower price at comparable list sizes. SMS and push notifications are bundled into the paid tiers rather than billed as a fully separate product, which simplifies the invoice if you're running all three channels.
For solo creators and bloggers
10. Kit Price: Creator from $39/mo (1,000 subscribers) | Free plan: up to 10,000 subscribers | Best for: newsletter writers and course creators who want a big free tier
Kit's free plan is the most generous one in this entire list by subscriber count, up to 10,000 before you pay anything, though automation and some monetization tools stay locked to paid tiers. It leans toward creators selling digital products and paid newsletters rather than general small business marketing, so the feature set feels narrower than Constant Contact's if events or social posting matter to you.
11. MailerLite Price: Growing Business from around $10/mo | Free plan: 250 contacts, 2,500 sends/mo | Best for: budget conscious solo operators who still want automation
MailerLite's free plan was cut in a June 2026 reprice, down to 250 contacts and 2,500 emails a month, but it's one of the few free tiers on this list that still includes automation rather than gating it behind a paywall. Paid plans include unlimited monthly emails once you're past the subscriber count threshold, which removes the send allowance math Constant Contact makes you do. See the full MailerLite alternatives piece if you outgrow even that.
For webinars alongside email
12. GetResponse Price: Starter from $19/mo (1,000 contacts) | Free plan: 500 contacts, 2,500 sends/mo | Best for: teams that already run webinars and want them tied to email follow up
GetResponse bundles webinar hosting into its higher tiers, which is a genuine differentiator if you're currently paying for a separate webinar tool and a separate email marketing platform. On the pure email marketing side it's priced close to Constant Contact's Standard tier, so the value case rests mostly on whether you'll actually use the webinar and automation features.
How the 12 Constant Contact Alternatives Compare on Price
Tool | Starting price | Free plan | Best for |
|---|---|---|---|
Mailchimp | $13/mo (500 contacts) | 250 contacts, 500 sends | Familiar all rounder |
Benchmark Email | $19/mo (1,000 contacts) | 500 contacts, 2,500 sends | Nonprofits, simple sending |
AWeber | ~$12.50/mo (500 subs) | 500 subs, 3,000 sends, no expiry | Beginners |
Brevo | $18/mo (5,000 emails) | 300 emails/day, unlimited contacts | Big lists, low frequency |
SendPulse | ~$8/mo | 500 subs, 15,000 emails | Multichannel senders |
ActiveCampaign | $15/mo (1,000 contacts) | None (14 days trial) | Deep automation |
HubSpot | $15/mo (1,000 contacts) | Yes, with CRM | Marketing + sales CRM |
Klaviyo | $20/mo (500 profiles) | 250 profiles, 500 sends | Ecommerce automation |
Omnisend | ~$16/mo (500 contacts) | 250 contacts, 500 emails | Ecommerce on a budget |
Kit | $39/mo (1,000 subs) | Up to 10,000 subs | Creators, newsletters |
MailerLite | ~$10/mo | 250 contacts, 2,500 sends | Budget automation |
GetResponse | $19/mo (1,000 contacts) | 500 contacts, 2,500 sends | Webinars + email |
Prices reflect entry level tiers and can change; confirm current numbers on each tool's own pricing page before switching.
Which Constant Contact Alternatives to Pick
If you're a nonprofit or small business replacing Constant Contact one for one: start with Mailchimp or Benchmark Email. Both match the drag and drop, template first workflow you're already used to.
If you have a large contact list but only send occasionally: Brevo or SendPulse will almost always beat contact based pricing, since you're paying for sends, not storage.
If the built in automation has felt too basic: ActiveCampaign gives you real conditional branching; HubSpot adds a CRM if sales and marketing need to share data.
If you're running an online store: Klaviyo has the deeper ecommerce automation library, Omnisend gets you most of the way there for less money.
If you're a solo creator or blogger: Kit's 10,000 subscriber free tier is hard to beat, and MailerLite covers automation at the lowest paid entry point on this list.
If webinars are part of your workflow: GetResponse is the only tool here that folds webinar hosting into the same subscription as your email marketing.
Frequently asked questions
Is there a free Constant Contact alternative?
Yes. Constant Contact itself has no permanent free plan, only a 30 day trial. Brevo, Benchmark Email, AWeber, Kit, MailerLite, Klaviyo, Omnisend, GetResponse, and HubSpot all have real free tiers, though contact and send limits vary widely between them.
What's the cheapest Constant Contact alternative?
By entry price, SendPulse and MailerLite both start under $10 a month. By total value for a large, infrequently emailed list, Brevo's send based pricing usually wins since it doesn't charge for contacts you store but rarely message.
What's the best Constant Contact alternative for nonprofits?
Benchmark Email and Mailchimp both offer straightforward switches with generous free or entry tiers. MailerLite and Brevo also publish nonprofit discounts, so it's worth checking each provider's nonprofit program directly before you commit to a plan.
Does Constant Contact own any of the tools people list as alternatives?
Yes. Constant Contact acquired Moosend from Sitecore in June 2025. Moosend still operates as a separate product and brand, and it's still commonly recommended as a Constant Contact alternative, including on Moosend's own site, without noting the ownership.
Where can I read real opinions on switching from Constant Contact?
A Quora thread titled "What is the best alternative to constant contact?" has answers from people who've actually made the switch, alongside the usual mix of general email marketing software recommendations you'll find across Reddit and G2 reviews.
My picks for Constant Contact Alternatives
If I had to switch one client site off Constant Contact tomorrow, I'd move a straightforward newsletter to Benchmark Email or Mailchimp, an ecommerce store to Klaviyo or Omnisend, and a large, infrequently mailed list to Brevo. None of them require the same tier based math Constant Contact's overage system does, and all nine of the picks above with a free tier let you test the switch before paying anything.