TL;DR: the three worth starting with
Wise Agent ($49/mo, flat for up to 5 people) if you want one price that does not change as your team grows to five.
Follow Up Boss (from $69/user/mo) if lead follow up and conversion tracking matter more than price.
RealtyJuggler ($179/year) if you want the cheapest real CRM that still handles transactions and commission tracking.
Pricing and features verified 22 September 2026 from each tool's own pricing page.
Why a real estate agent needs to look past the price tag
The most common complaint in agent forums is not about any one tool. It is about switching tools every year or two because the first one never fit.
Renewal price jumps of 20 to 30 percent show up on some platforms with no warning in the sales copy, and onboarding can eat two to four weeks before a new CRM actually saves anyone time.
None of the ten CRMs below fix that on their own. Checking the real price does. So does checking the real team cap and the real setup cost before you sign up.
Best CRM for real estate agents overall: Wise Agent
Wise Agent: $49/mo, or $42/mo billed annually ($499/year). Best for solo agents and small teams.
Wise Agent's CRM plan covers up to five people at one flat price, not five separate seats. Add WiseSocial (social scheduling plus branded listing videos) and the same team pays $69/mo, or $59/mo annual.
A sixth person costs $20/mo more, in five person blocks, and texting is not bundled in: WiseSocial texting runs as a separate $11/mo add on plus an $80 one time signup fee.
Every plan includes IDX integration, drip campaigns, and a 14 day free trial with no contract.
Best for lead follow up: Follow Up Boss
Follow Up Boss: from $69/user/mo (Grow), $49.90/user/mo average (Pro, 10 users), $33.33/user/mo average (Platform, 30 users). Best for teams that live and die by response time.
Speed wins deals. Follow Up Boss's real strength is speed to lead: every call, text, and email lands in one timeline the second it comes in.
The pricing page lists three tiers, and the math between them is worth doing before you pick one; see the section below. Calling is not included in the base price on any tier. It is billed separately, always.
On G2, where the product holds a 4.6 out of 5 across 118 reviews, one reviewer's complaint about a past pricing change jumping their team's bill still echoes a theme worth planning for: the sticker price on a small team rarely stays the sticker price once headcount grows.
Best if you want leads bundled with the CRM: Real Geeks
Real Geeks: $399/mo platform plus $500 setup, 2 users included. Best for agents who want lead generation and CRM under one roof.
Real Geeks sells the base platform and lead generation as two separate purchases, and that split is where most of the confusion online comes from.
The pricing page shows the platform itself at $399/mo for two seats plus a one time $500 setup fee, then Social Lead, Search Lead, or Seller Lead packages layered on top at $299 to $599/mo each.
IDX board fees run $10/mo per MLS. Extra seats slide from $25 down to $1 depending on team size.
Best budget pick: RealtyJuggler
RealtyJuggler: $179/year ($14.92/mo), no monthly option. Best for agents who want the lowest real price.
RealtyJuggler charges once a year, not monthly, and the company states the rate is fixed for life once you sign up.
A 90 day free trial needs no card. No catch. It covers lead tracking, transaction checklists, commission math, and drip email, though the interface looks its age next to newer platforms.
SMS runs through Twilio at usage rates most agents keep under $100 a year.
Best for brokerages and large teams: BoldTrail
BoldTrail: quote only. Best for brokerages that need websites, IDX, and CRM under one login.
BoldTrail is the platform most agents still call kvCORE. Inside Real Estate renamed the product in June 2024, and the CRM, IDX websites, and automated follow up all now ship as one system under the new name.
Pricing is not published. Every route goes through a demo call, which is normal for a platform sold mostly to brokerages rather than individual agents.
Best free option: HubSpot
HubSpot is a general CRM with a free forever tier: unlimited users, unlimited contacts, no card required. No catch here either.
A brand new agent can run contacts, deals, and email tracking on the free plan alone before ever paying for anything.
Paid tiers start once you need marketing automation or more than the free plan's contact limits allow; our HubSpot pricing breakdown covers the paid tiers in full, since real estate is not what those plans are built around.
Best affordable general CRM: Zoho CRM
Zoho CRM runs $14 to $52 per user a month on annual billing across its four tiers, with a real estate template built in for property and deal tracking.
It is not real estate specific software. It takes more setup than Wise Agent or Follow Up Boss to fit an agent's workflow.
Budget the extra hours. Full tier pricing and add on costs are in our Zoho CRM pricing guide.
Best for investors and wholesalers who want a visual pipeline: Pipedrive
Pipedrive starts around $14 per seat a month on its Lite plan and climbs to $79 on Ultimate. Its deal stage board view fits wholesalers and investors tracking a property from offer to close.
The full plan breakdown, including where the site's own pricing check landed on the monthly versus annual gap, is in our Pipedrive pricing guide.
Best for teams that think in boards: monday CRM
monday CRM runs $12 to $28 per seat a month on annual billing, styled as a visual board rather than a traditional contact list.
Teams already using monday.com for transactions or marketing calendars can bolt the CRM on without learning a second interface.
saasswitcher's monday CRM pricing guide covers the seat tiers and the AI credit terms in full.
Best budget AI assisted CRM: Freshsales
Freshsales starts at $9 per seat a month on its Growth tier and adds AI lead scoring most budget CRMs skip, a feature that usually only shows up once a plan crosses $30 or $40 a seat elsewhere on this list.
It is not built for real estate specifically, so IDX and MLS integration are not native.
Still worth a look for an agent running a small deal pipeline on a tight budget. Full pricing sits in our Freshsales pricing guide.
Follow Up Boss pricing: when Pro actually beats Grow
Grow costs $69 per user every month, flat, no matter how many people you add. Pro is a flat $499 a month for 10 users, which works out to $49.90 a user.
Platform is $1,000 a month for 30 users, or $33.33 a user.
Run the numbers at six agents and Grow costs $414 a month, while Pro, built for 10, still costs $499 but leaves four seats unused, money paid for people who are not there yet.
The real break even point lands around eight to nine agents, where Pro's flat rate finally undercuts what the same headcount would cost on Grow.
Below that, Grow is cheaper. Above it, Pro wins.
Wise Agent's real price is a flat team fee, not a per agent one
This is the single most miscopied number in real estate CRM roundups. Search results quote Wise Agent anywhere from $32 to $69 a month with no plan named, because most pages never open the actual pricing page to check what the number covers.
Not a seat. A team. A two person team and a five person team both pay the exact same $49 a month. Only after five people does the price move. It climbs in $20 blocks of five more seats each.
What Real Geeks truly costs before you add leads
Two of the pages ranking for this search print $299 a month as Real Geeks' starting price. That number belongs to the optional Social Lead Package, not the platform.
The actual base cost is $399 a month plus a one time $500 setup fee, for two seats, before any leads are flowing in at all.
Add a lead package, and the realistic monthly bill for a solo agent who wants both the CRM and the leads lands closer to $700 to $1,000 a month. Not $299.
No real estate CRM says what happens when you hit your AI credit limit
Every tool in this roundup now sells some version of AI: lead scoring, smart replies, automated follow up. None of the ten publishes what happens once you use it up.
Follow Up Boss's own AI page states there is "no additional charge for AI features in FUB," but it does not say whether heavy use ever gets throttled or capped.
The pattern holds across the category. Ask before you sign up if a usage limit worries you. Nobody's pricing page volunteers it.
Which real estate CRM fits your situation
Solo agent or brand new to the business: start free on HubSpot or cheap on RealtyJuggler before paying for anything real estate specific.
Small team of two to five: Wise Agent's flat team price is hard to beat as long as headcount stays under six.
Growing team past six agents: run the Follow Up Boss Grow versus Pro math above before picking a tier; the cheaper option flips around eight to nine people.
Investor or wholesaler tracking deals, not listings: Pipedrive's pipeline view fits a deal stage workflow better than a contact first CRM does.
Brokerage rolling out one system to every agent: BoldTrail bundles websites, IDX, and CRM, but budget for a quote call, not a sticker price. No public number exists.
Commercial real estate brokers or wholesalers specifically: both segments run on different tools and different buyer intent than the agent facing CRMs above; that comparison deserves its own separate breakdown rather than a few lines here.
Best CRM for real estate: Comparison
CRM | Starting price | Team size at that price | Best for |
|---|---|---|---|
Wise Agent | $49/mo flat | Up to 5 | Small teams wanting one flat price |
Follow Up Boss | $69/user/mo | Per user | Speed to lead, growing teams |
Real Geeks | $399/mo + $500 setup | 2 | CRM and leads in one purchase |
RealtyJuggler | $179/year | Not seat limited | Lowest real annual cost |
BoldTrail | Quote only | Brokerage scale | Brokerages needing websites plus CRM |
HubSpot | Free | Unlimited | Brand new agents, zero budget |
Zoho CRM | $14/user/mo annual | Per user | General CRM with a real estate template |
Pipedrive | From $14/seat/mo | Per seat | Deal stage pipeline for investors |
monday CRM | $12/seat/mo annual | Per seat | Teams already on monday boards |
Freshsales | $9/seat/mo | Per seat | Budget AI lead scoring |
FAQ: Best CRM for real estate
What's the best CRM for real estate agents overall?
Wise Agent, for most solo agents and small teams, because $49 a month covers up to five people rather than charging per seat. Larger teams usually outgrow it faster than the price suggests.
What is the best CRM for real estate agents who are just starting out?
HubSpot's free tier or RealtyJuggler at $179 a year. Neither requires a real estate specific budget before you have closed your first deal. Zero risk either way.
How much does a real estate CRM actually cost?
Anywhere from free to over $1,000 a month once lead generation is bundled in. The sticker price rarely includes setup fees, per seat add ons, or texting.
Check the actual pricing page, not a roundup's summary number. If you are weighing monthly against annual billing on any of these, our annual versus monthly calculator does the math in seconds.
What happened to LionDesk?
Gone. Lone Wolf discontinued it in September 2025 and folded its features into Lone Wolf Relationships. Some CRM roundups published before that date still list it as a live, purchasable product; it is not one anymore.
Are AI features worth paying extra for in a real estate CRM?
Usually yes for lead scoring and auto responses, since they save real time on first contact. Just confirm there is no hidden usage cap first. None of the ten CRMs here publish that number upfront.
Should I use my brokerage's CRM or pick my own?
If your brokerage's system is free and covers the basics, start there. Free is free. Easy call. Agents who outgrow it usually do so around the same pain points covered above: team pricing that does not scale, or lead follow up that is too slow.
Where to start
Five people or fewer and a tight budget point to Wise Agent or RealtyJuggler. Simple as that. A team past six agents comes down to the Follow Up Boss Grow versus Pro math above.
That settles it faster than a demo call will. Everything else on this list earns its spot for a specific situation, not for everyone.
That is exactly why the price alone never tells the full story on its own.
For the general CRMs on this list, our CRM pricing comparison lines up their tiers side by side if you want the full breakdown outside the real estate context.